The story behind My HOME Apparel
Posted on March 17 2023
From a very early age, I knew that I wanted to run my own business. Raised by two self-employed parents, I was drawn to the hustle, creativity and endless possibilities that self employment brings. I truly believe entrepreneurship chose me (despite my parents' hesitation!). Even after getting a teaching degree and teaching for a few years, I knew that my destiny was to run my own company.
When I graduated from high school, my travels around the world began. From Bolivian Salt Flats to Zanzibar beaches, from river floating in Laos to trekking Everest Base Camp, for 10 years, traveling was an integral part of my being. After having visited over 70 countries, I knew that sharing and learning stories of people around the world was going to remain a huge part of my life. It was the experiences and stories that drew me in, and still do to this day. During all my travels, I was always so proud to call Canada home and I knew that I would end back at my roots- the East Coast. I am so proud to call Nova Scotia my HOME.:)
Then kids happened. My already incredibly blessed life, became even more awesome. Two beautiful boys have taught me the meaning of deep, unconditional love. It is because of them I hustle as hard as I do and large reason why I have devoted my life to trying to make a difference. I want them to know that every hour I was away from them was for a bigger cause and as a family unit, we are making a difference. I could never forget about my husband, who makes all the dreams possible by supporting and encouraging every step of the way.
In 2013, my Dad passed away from ALS. It was devastating and life changing, and my life began to shift. I felt an even greater need to find my passion and start the company I always dreamt of. Together, with a friend, we started Beck & Boosh. For two years we dreamt big and hustled hard and built an awesome company. We built something I am so proud to say I was a founder of and believe it helped to shape me into the business woman I am today.
In November 2014, my baby brother tragically passed away from an accidental drug overdose. It taught me grief and sadness I never knew was imaginable. My whole world changed and after months of sorting through emotions, I made a commitment to myself to live my life to it's best. I realized through his mental health struggles that we all have an obligation to take care of each other and fill this world with as much love and kindness that we can.
Why all these little anecdotes? Well, they are the bricks that help build My HOME Apparel. Each experience helped me mould a company I wanted to own and run. In July 2015, I sold my share of Beck & Boosh and took the apparel side of the business (Home shirts) and started My HOME Apparel. I built the new company as a social enterprise, where 5% of the profits of every product sold is donated back to initiatives to end homelessness in Canada. We have teamed up with Shelter Nova Scotia and the Canadian Alliance to End Homelessness to help provide all Canadians with a home. Housing is not a luxury, it is a necessity and something many of us take for granted. With CAEH we have partnered under a program called 20KHomes, and we are working to help build 20,000 homes by 2018 for Canada's most vulnerable homeless.
I love being an entrepreneur and I love the company I am building. Everyday I wake up and feel so blessed for the life I have. Thank you to all our fans and customers for making this possible and for helping to give all Canadians a home, one shirt at a time. Together we are making a difference!
Keep spreading the love,
Founder & CEO